Case Studies and Marketing Campaigns by Adesa Media

Adventure background
Adventure background
Adventure background
ADESA MEDIA
Portfolio

Our Adventures

Leadway Group
Leadway Group
Experiential Marketing / Brand Activation

Lagos International Trade Fair Experience

Objective

Increase brand visibility at Lagos International Trade Fair, drive foot traffic, generate leads, and reinforce Leadway’s trusted insurance brand positioning.

Execution

  • Designed an engaging and visually compelling pavilion experience.
  • Structured interactive engagement touchpoints to attract attendees.
  • Coordinated on-ground brand ambassadors and engagement scripts.
EventEngagementActivation
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Ogun State Ministry of Housing (OGSGRAHomes)
Ogun State Ministry of Housing (OGSGRAHomes)
Strategic Communications / Urban Development

Ogun State GRA Regeneration Scheme

Objective

Communicate the vision and value of the GRA regeneration and housing scheme, increase public confidence, attract investors, strengthen credibility, and position OGSGRAHomes as a premium urban initiative.

Execution

  • Developed a strategic messaging framework simplifying complex urban development info.
  • Designed and produced high-quality investor-focused brochure.
  • Created structured content assets and storytelling angles for public engagement.
CampaignStrategyInfluencer
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inDrive
inDrive
Campus Marketing / BTL Activation

inDrive Campus Market Penetration Campaign

Objective

Drive app downloads, increase active usage among students, penetrate key university markets, build brand affinity within youth communities, and create sustainable campus-driven growth channels.

Execution

  • Developed BTL campus activation strategy focused on University of Ibadan, University of Benin, and Rivers State University.
  • Launched structured Campus Ambassador Program and recruited influential student advocates.
  • Executed on-ground campus activations and engagement drives.
YouthActivationApp Downloads
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Leadway Group
Leadway Group
Experiential Marketing / Youth Engagement

Creative Bloc – Youth Culture & Experiential Strategy

Objective

Position Leadway as youth-aligned and forward-thinking, increase brand relevance among younger demographics, drive foot traffic and engagement, and convert interaction into business outcomes.

Execution

  • Developed strategic direction integrating culture, creativity, and interactive brand experience.
  • Designed an innovative interactive game to capture audience attention.
  • Structured engagement touchpoints blending fun with subtle brand education.
YouthCultureInteractive
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Nigeria For Women Project (NFWP) – A World Bank Initiative
Nigeria For Women Project (NFWP) – A World Bank Initiative
Strategic Communications / Public Awareness

NFWP Stakeholder Engagement & Public Awareness Campaign

Objective

Increase awareness of NFWP initiative, drive stakeholder engagement, communicate impact clearly, position as credible and transformative, and strengthen public understanding and participation.

Execution

  • Developed communications framework translating technical goals into clear public messaging.
  • Structured stakeholder engagement touchpoints for collaboration.
  • Supported event execution and media visibility to amplify awareness.
EngagementStakeholdersImpact
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Rose of Sharon Foundation (ROSF)
Rose of Sharon Foundation (ROSF)
Documentary / Storytelling

ROSF Business Clinic Impact Documentary

Objective

Document and showcase the impact of ROSF’s Business Clinic initiative, highlight attendees and winners, increase visibility of beneficiary businesses, strengthen credibility, and create a long-term storytelling asset.

Execution

  • Traveled across multiple states to film participating businesses.
  • Conducted in-depth interviews with beneficiaries and winners.
  • Captured authentic business operations, growth stories, and transformation journeys.
DocumentaryImpactSocial Change
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